Management Operations Retail Word of Mouth Marketing 
Strategy Driven
APRIL 27, 2024
eCommerce: Online retailers like Amazon use past browsing and purchase history to suggest new products tailored to each customer’s preferences. Advanced algorithms analyze user behavior and preferences, allowing for the dynamic adjustment of marketing strategies and product offerings.
Harvard Business Review
MARCH 14, 2014
But entities such as social media, online grocers, and word-of-mouth marketing are adding a whole new dimension beyond traditional paid media. Great products can command premiums, and become popular with very little marketing spend. Brand management has hijacked the most important part about food: the product.
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