Moving on from ROI to ROE, a Return on Empathy
Strategy Driven
JANUARY 17, 2014
Those making this shift will gain a significant ROE – Return on Empathy. Mark Ingwer PhD is a consumer psychologist and the managing partner of Insight Consulting Group , a global marketing and strategy consultancy specializing in market research and consumer insights. Investing in Empathy. Book value is not guaranteed.
50 
Let's personalize your content