Moving on from ROI to ROE, a Return on Empathy
Strategy Driven
JANUARY 17, 2014
Business has always concentrated on Return on Investment (ROI) as the primary metric to calculate success. Those making this shift will gain a significant ROE – Return on Empathy. He is the author of the book, Empathetic Marketing published by Palgrave. You just finished reading Moving on from ROI to ROE, a Return on Empathy !
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