Marketing Mass Marketing Operations Reputation 
Terry Starbucker
JULY 19, 2015
Today’s story is about how I found my leadership secret weapon – an operational metric that could play a key role in our march to greatness, and provide a critical link between great customer service and profit. Our competitors offered more channels at a very competitive price, and were able to mass market.
In the CEO Afterlife
FEBRUARY 13, 2017
Corporate giants dominated markets and gobbled up competitors; along the way they failed to cope with rapid change. The change-makers are small- to medium-size enterprises that either lead niche categories or are hell-bent on knocking the big guy from the top rung of a mass market. Does it inspire? If it doesn’t, move on.
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