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What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

Everyone is curious about how big data is going to play out, what's in store for wearable technology and just what, exactly, the screen of the future will look like — and how consumers will interact with it. Eric Ries brought the concept of the Lean Startup into our zeitgeist. Models of leanness.

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A Refresher on Discovery-Driven Planning

Harvard Business Review

As McGrath and MacMillan explained in their original article, “conventional planning operates on the premise that managers can extrapolate future results from a well-understood and predictable platform of past experience.” ” Step 3: Define operational requirements. . ” Step 3: Define operational requirements.