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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. Values Tip: If the founder still leads your company, your organization’s values are most likely an extension of their personal values. In the overlap of those three circles, a mission statement can emerge.

article thumbnail

Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. Values Tip: If the founder still leads your company, your organization’s values are most likely an extension of their personal values. In the overlap of those three circles, a mission statement can emerge.