Case Study: Should a Hotelier Invest in a New Kind of Online Travel Agency?
Harvard Business Review
SEPTEMBER 21, 2015
“Our business model puts the power back in your hands: It restores your direct relationship with customers and allows you to market your properties as unique destinations—not commodities—again. ” Negative NPV. “You can see that if you go three years out, the NPV is still negative on our investment.
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