Harvard Business Review

MARCH 23, 2015

Everyone always wants new equipment — new computers or other hot technologies. Do you think they’re going to do a net present value (NPV) analysis that shows they don’t need that computer? From our point of view, in other words, most people use ROI analysis as a way to justify something they really want to do anyway.

Finance 8

Finance NPV CFO ROI 8

Harvard Business Review

APRIL 19, 2011

The CEO and CFO responded with, "A failure to hit ROI and NPV targets." To state that it didn't hit ROI, or whatever the metric is, doesn't answer the question. Clearly the company was painfully aware of these two failed projects. The problem came with the follow-up question, "Why did example A fail?".

NPV 16

NPV ROI CFO Consensus 16

Harvard Business Review

DECEMBER 23, 2013

In our experience, marketing can increase marketing ROI (MROI) by 15 – 20 percent. These estimates can then help determine the Net Present Value (NPV) of the long term effect of marketing in terms of future sales. Information & technology Marketing' That kind of value can turn plenty of heads in the C-suite. customer surveys).

Marketing 11

Marketing NPV Short-term Net Present Value 11