Outsourcing, Technology and Telemarketing

Change management and sales: influencing the buying decision path

Strategy Driven

OCTOBER 14, 2015

Sales, marketing automation, and the new telemarketing field, ignore the change management aspect of what buyers must accomplish and instead focus on figuring out how and what and to whom to pitch their solution. A Buying Decision Is A Change Management Problem. Let me back track a bit.

Influence

Influence Management Telemarketing Hammer

Can We Finally Eradicate Bad Products?

Harvard Business Review

MARCH 3, 2011

And outsourced technology providers, such as Bazaarvoice, made it relatively straightforward to add consumer product reviews to retail sites. Today's business world reflects a near-perfect reversal of the era in which the Seal was created. Today, consumers, not marketers, rule the roost.

Productivity

Productivity Products Retail Telemarketing

Leadership Digital

Change management and sales: influencing the buying decision path

Can We Finally Eradicate Bad Products?

Stay Connected