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Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009).

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Standard Operating Procedures Can Make You More Flexible

Harvard Business Review

The result is a powerful combination that fulfills two customer value propositions at the same time. Yet at the same time they use these standards as a springboard for creating unique solutions for each customer based on a deep understanding of their needs. (I I call this understanding and tailoring "customer intimacy" ).