If I Read One More Platitude-Filled Mission Statement, I'll Scream
Harvard Business Review
OCTOBER 4, 2012
On the other hand, we have quarterly objectives we pay attention to, but these shorter term tactics can lack inspiration. Prahalad in their HBR piece — Strategic Intent. What becomes clear is that we are missing a directional document that is both inspirational and concrete. That statement took the air out of the room.
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