It’s Never Been More Important for Big Companies to Listen to Local Communities

Harvard Business

On paper, the project seemed like it would be a hit: The investment by the mining company would bring jobs and 21st-century technology to an economically poor area and tax revenues to the government. Managers who don’t understand the concerns of the communities in which they operate will spend more time defending the company against angry stakeholders than building positive relations with members of the community whose support is critical to their success.