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Key Considerations for Small Businesses: What You Need to Know

Strategy Driven

DECEMBER 20, 2023

Conduct thorough market research to discern customer needs, preferences, and pain points. Tailor your marketing strategies accordingly, utilizing social media, email campaigns, and other digital channels. Personalized and targeted marketing attracts potential customers and nurtures lasting relationships.

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Should You Back That Innovation Proposal?

Harvard Business Review

SEPTEMBER 25, 2013

The first comes from a team of young entrepreneurs hoping to bring word-of-mouth marketing to China. The strategy is logically sound, takes advantage of the company’s capabilities, and the team is offering up precise financial projections promising hundreds of millions of dollars in revenues. Innovation Strategy'

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Proposal Innovation Word of Mouth Marketing Entrepreneur 8
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