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The Tempting of Rajat Gupta

Harvard Business Review

In the early 1980s, for example, at least some partners — Bob Waterman, co-author of In Search of Excellence , among them — counseled gradual, quiet expansion, this to maintain the top-flight quality of the consultancy's people and its work. billion to $3.4 You can still find many an alum of McKinsey (or Bain & Co.,

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Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

It made sense, because we looked at the competition as our well-financed enemy, and so there was no way we could win at the spending war,” says Bell. “So Not just your average quality Joe. Sure, research showed that Canadians have an affinity for the brand, and remember its positioning around quality coffee.

Brand 100