The Swedish CEO Who Runs His Company Like a CrossFit Gym
Harvard Business Review
MARCH 12, 2018
This hasn’t gone unnoticed by some leaders, and a new generation of CEOs taking a cue from this last bastion of the Protestant work ethic. But are Bunge and other like-minded fitness executives really correct to assume that office work is comparable to sports, or that they can positively influence one another?
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