The Comprehensive Business Case for Sustainability
Harvard Business Review
OCTOBER 21, 2016
McKinsey reports that the value at stake from sustainability concerns can be as a high as 70% of earnings before interest, taxes, depreciation, and amortization. Coca-Cola, for example, faced a water shortage in India that forced it to shut down one of its plants in 2004. Building Customer Loyalty. Some 62.4%
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