article thumbnail

Social Networking for Business: Does it Really Work? :: Women on.

Women on Business

Example 1: During the 2004 election season, I connected with a new friend through a grassroots Asian Pacific Islander political group. EVEN MORE: Yet another example: a good friend of mine from the 2004 Dean campaign, who was active in the 2008 Obama campaign as well, put in a request for web developers through his Facebook e-mail.

article thumbnail

What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

By 2004, sales and profits were in double digit declines. Intuit is successful because they bring their ‘do less better’ cultural ethic to their customers. Thanks to Coke’s global reach, brand power, bottling network, and single-minded focus, I’m betting on Coca-Cola sustaining this competitive advantage. Something had to be done.

Apparel 100