How Sephora Reorganized to Become a More Digital Brand
Harvard Business Review
JUNE 26, 2014
When I joined in 2007, it was obvious Sephora had the right ingredients to become a world-class digital brand — willingness to take risks, commitment to customers, and passion for educating clients. Sephora was one of the first to sell prestige cosmetics, allowing consumers to touch and experiment with different brands in one location.
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