2010, Armstrong, Long-term and Marketing

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2010

Armstrong

Long-term

Marketing

Loud and Clear: Six Tips for Communicating in a Way That Truly.

Strategy Driven

NOVEMBER 15, 2010

While I think I’ve come a long way on that journey, I never fully understood what it takes to be a world-class communicator until I read Nancy Duarte’s Resonate. Some are just 140 characters long. For example, Neil Armstrong used the six hours and forty minutes between his moon landing and first step to craft his historic statement.

Tips

Tips Audience Newsletter Armstrong

I Got My Strategy from Greenpeace

Harvard Business Review

MARCH 21, 2012

A group of us bought the company from the Armstrong Group in a buy-out in 2007. Well, maybe, but it's also a hard-headed commercial strategy for the long-term. Our numbers seem to be moving that way: our annual earnings (EBIT on a normalized basis) increased from 1% of sales in 2007 to 9% in 2010 in our original carpet business.

Strategy

Strategy McKinsey Chemicals Armstrong

Leadership Digital

Loud and Clear: Six Tips for Communicating in a Way That Truly.

I Got My Strategy from Greenpeace

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