2010 Beyer CEO Marketing 
Harvard Business Review
MAY 10, 2011
Or to put it another way: every CEO says that the buck stops with them. And if it should stop with the CEO, just when should it stop? Weldon is CEO of Johnson&Johnson (J&J), which firmly established itself as one of the world's most trusted companies following the famous Tylenol scare in the 1980s. Weldon did take action.
Harvard Business Review
NOVEMBER 7, 2011
But for most rising executives, leading successfully in global markets is easier said than done. She described some of the common traps that new leaders working in overseas markets can fall into: The Mirror Trap. In essence, Nestle Japan acted like a local provider in a local market.
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