Do Your Customers Actually Want a “Smart” Version of Your Product?
Harvard Business Review
AUGUST 8, 2017
Consider some of these numbers: In 2010, Ericsson set the bar for much of the subsequent IoT hype by predicting there would be 50 billion internet-connected devices by 2020. We were also a little too smitten with our technology, and assumed it would immediately appeal to the “early majority” – who as described in E.M.
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