The Timeless Strategic Value of Unrealistic Goals
Harvard Business Review
OCTOBER 22, 2012
Gary Hamel and C.K. Hamel and Prahalad have an entirely different point of view. But according to Prahalad and Hamel, firms should set unrealistic goals, not realistic goals. JFK's intent produced many breakthrough technologies. If Canon had followed that advice in the early 1970s, it would have never taken on Xerox.
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