The Hard-Knock Valuation of Brand Equity Growth | In the CEO.
In the CEO Afterlife
OCTOBER 11, 2011
Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. For example, if 35% of folks thought Hogwash Detergent was “best at getting clothes white” in 2010, that number needs to go up in 2012 to prove an improvement in brand equity. Human Resources.
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