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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

For example, if 35% of folks thought Hogwash Detergent was “best at getting clothes white” in 2010, that number needs to go up in 2012 to prove an improvement in brand equity. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches.

Brand 253
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Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. It has not – 2010 profits for Exxon and Shell rose by 57 and 61% respectively. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches.

Strategy 131
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Setting Expectations On Behaviors You Value: 5 Pointers

QAspire

So the critical question is: “Is your performance management system driving the right behaviors for the organization?” - - - - P.S.: Three quarters of 2010 have been a super fast for this blog with a frequency of 3 posts per week and a total of 100+ posts. By Tanmay , October 4, 2010 @ 7:51 pm @Jay - Thanks Jay. Good topic!

Quality 103
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Branding the Aspiring Novelist | In the CEO Afterlife

In the CEO Afterlife

USA Today reports she sold 164,000 e-books in 2010. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. Already there are cracks in the traditional publisher armor. I hope Amanda’s success is a wake-up call to the old school. Leadership.

Brand 100