The Hard-Knock Valuation of Brand Equity Growth | In the CEO.
In the CEO Afterlife
OCTOBER 11, 2011
There’s not a Brand Manager that doesn’t want to build brand equity. For example, if 35% of folks thought Hogwash Detergent was “best at getting clothes white” in 2010, that number needs to go up in 2012 to prove an improvement in brand equity. Human Resources. The Hard-Knock Valuation of Brand Equity Growth.
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