Brand Surgery ? excerpts from my Marketing Magazine article | In.
In the CEO Afterlife
FEBRUARY 5, 2011
by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Indeed, a case can be made where specific restructuring is necessary to bring companies to the new economic reality. But before marketers embark on the operation, they must be sure the patient is in the hands of a capable surgeon.
Let's personalize your content