Reversing the Curse of Dominant Logic
Harvard Business Review
MARCH 26, 2012
In the HBR article, " A Reverse Innovation Playbook " (April 2012) and our forthcoming book, Reverse Innovation , my co-author, Chris Trimble, and I elaborate on how western multinationals can overcome their dominant logic. Paliwal not only thwarted the coup, he supported Lawande's leadership and even made him the new CTO.
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