The Top 3 Corporate Communication Mistakes of 2013

leaderCommunicator

2013 gave us many examples of both good and poorly handled communication from leaders and brands. Take a look below as we detail 3 communication mistakes from 2013. In August 2013, AOL CEO Tim Armstrong announced that AOL would be reducing the number of Patch websites.

AOL CEO Fires Employee During Call Intended to Boost Morale

leaderCommunicator

Instead, he took a very no-holds-barred approach to the conversation and ended up firing Patch’s Creative Director, Abel Lenz in front of those employees. Late yesterday, Armstrong sent AOL employees an apology and cited an apology to Abel. Imagine getting fired.

Morale 168

Hit or Miss’ive: AOL CEO Fires Employee during Call – We Critique His Apology to Employees

leaderCommunicator

Last week we covered the recent case of AOL CEO Tim Armstrong firing an employee (Patch creative director, Abel Lenz) publically while on a conference call of 1,000 employees.

AOL CEO Tim Armstrong’s Apology to Employees is Pathetic

leaderCommunicator

Here are my thoughts about what might have happened (expletives have been removed): Senior leader to Tim on Monday: “You need to apologize to Abel for what happened.”. It took AOL CEO Tim Armstrong 4 days to apologize for the firing of an employee in front of 1,000 other employees.

The Right Way to Rally Your Troops

Harvard Business Review

Then, abruptly, he fired someone standing in the room with him: creative director Abel Lenz. “Stop shooting”, he said, followed quickly by: “Abel you’re fired. Leaders face enormous public and employee scrutiny when their companies are failing. Many have to measure their success in terms of stock price and market share, and when those slip, everyone sees it happening, reads about it in the business pages, watches it on CNBC.