2013, Advertising, Innovation and Travel

Despite Dire Predictions, Salespeople Aren’t Going Away

Harvard Business Review

MARCH 31, 2016

“Advertising is producing better results than the old method of personal solicitation,” the article reported. “Things were different once upon a time before the railroads turned farms into cities… The traveling [sales]man is a middleman and the evolution of business is gradually eliminating the middle man.”

B2B

B2B B2C Uncertainty Forrester

Research: Why Americans Are So Impressed by Busyness

Harvard Business Review

DECEMBER 15, 2016

Advertising, often a barometer of social norms, used to feature wealthy people relaxing by the pool or on a yacht (e.g., Cadillac’s “ The Only Way to Travel ” campaign in the 90’s). Busyness and lack of leisure are also being more celebrated in the media.

Brand

Brand Participative Short-term Long-term

Leadership Digital

Despite Dire Predictions, Salespeople Aren’t Going Away

Research: Why Americans Are So Impressed by Busyness

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