Harvard Business Review

MARCH 31, 2016

“Advertising is producing better results than the old method of personal solicitation,” the article reported. “Things were different once upon a time before the railroads turned farms into cities… The traveling [sales]man is a middleman and the evolution of business is gradually eliminating the middle man.”

B2B 8

B2B B2C Uncertainty Forrester 8

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. Advertising Finance Marketing' His artillery: Advanced Big Data analytics. MasterCard had always been a data-driven organization. Rajamannar involved finance early. What Makes a CMO Powerful.

Finance 10

Finance Marketing P&L ROI 10

Harvard Business Review

MARCH 26, 2015

Consider the Rolling Stones’ 2013 U.S. Discount travel company Priceline is now valued at over $61 billion based on a business model of using uncertainty to sell to the budget-minded. It offers a distribution channel to discreetly sell excess capacity without having to advertise rock bottom prices.

Price 8

Price Uncertainty Hotels Discount 8

Harvard Business Review

NOVEMBER 6, 2015

Yet ad blockers have been around almost as long as online advertising — certainly as long as we’ve had browser add-ons and extensions. But that’s what you get when you visit most advertising-supported commercial websites, whether you want it or not. See PageFair’s 2013 and 2014 reports). Insight Center.

Advertising 8

Advertising CRM Long-term Short-term 8

Harvard Business Review

MAY 22, 2014

Not to feel left out, I contributed my own head scratcher: while playing a Youtube video of classical music, cartoon roaches crawled over the player, advertising extermination services. See, for example, “Data Science and Prediction” by Vasant Dhar, Communications of the ACM , December 2013.). Do they really think I am buying another?”

Banking 8

Banking Engineering Loyalty Travel 8

Harvard Business Review

JUNE 24, 2015

Second, she needed to convince local residents to sign up, usually through tailored advertising campaigns and direct appeals. When Groupon acquired Blink Booking in 2013, it saw lots of value in the hotel clients and customers that Blink had established through painstaking door-to-door sales.

Business Model 8

Business Model Hotels Supply Chain Globalization 8

Harvard Business Review

DECEMBER 15, 2016

Advertising, often a barometer of social norms, used to feature wealthy people relaxing by the pool or on a yacht (e.g., Cadillac’s “ The Only Way to Travel ” campaign in the 90’s). Busyness and lack of leisure are also being more celebrated in the media.

Brand 8

Brand Participative Short-term Long-term 8