Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

Finance 11

Finance Marketing P&L ROI 11

Harvard Business Review

MARCH 31, 2016

” In the article, a marketing expert explains why societal shifts would render the door-to-door salesman obsolete. “Advertising is producing better results than the old method of personal solicitation,” the article reported. ” That 1916 prediction didn’t prove true.

B2B 8

B2B B2C Uncertainty Forrester 8

Harvard Business Review

NOVEMBER 6, 2015

The New Tools of Marketing. Yet ad blockers have been around almost as long as online advertising — certainly as long as we’ve had browser add-ons and extensions. But that’s what you get when you visit most advertising-supported commercial websites, whether you want it or not. Insight Center. As did use.

Advertising 8

Advertising CRM Long-term Short-term 8

Harvard Business Review

MAY 22, 2014

Data scientists, supported by the stunning growth in the gathering and processing of so-called big data, can extract patterns from massive stores of browsing and sales data in order to predict our likes and dislikes and tailor marketing experiences to us. Do they really think I am buying another?” Even Netflix has come around to this.

Banking 8

Banking Engineering Loyalty Travel 8

Harvard Business Review

JUNE 24, 2015

She identified her home country of Spain as a great market to port the model to. Second, she needed to convince local residents to sign up, usually through tailored advertising campaigns and direct appeals. Furthermore, Blink Booking had to make the app available in multiple languages to draw in a European market.

Business Model 8

Business Model Hotels Supply Chain Globalization 8

Harvard Business Review

DECEMBER 15, 2016

Advertising, often a barometer of social norms, used to feature wealthy people relaxing by the pool or on a yacht (e.g., Cadillac’s “ The Only Way to Travel ” campaign in the 90’s). competence and ambition) are expected to be in high demand and short supply on the job market.

Brand 8

Brand Participative Short-term Long-term 8

Harvard Business Review

APRIL 1, 2013

That's the rallying cry I've heard from widely read female bloggers over age 49, who are frustrated that a well-established cadre of younger women with young children — known as "mommybloggers" — garner extensive promotional contracts with major brand advertisers, while Boomer-aged women online are often ignored.

Marketing 8

Marketing Freedman Forrester Fashion 8