Harvard Business Review

MARCH 26, 2015

Consider the Rolling Stones’ 2013 U.S. Discount travel company Priceline is now valued at over $61 billion based on a business model of using uncertainty to sell to the budget-minded. It offers a distribution channel to discreetly sell excess capacity without having to advertise rock bottom prices.

Price 8

Price Uncertainty Hotels Discount 8

Harvard Business Review

NOVEMBER 6, 2015

Yet ad blockers have been around almost as long as online advertising — certainly as long as we’ve had browser add-ons and extensions. But that’s what you get when you visit most advertising-supported commercial websites, whether you want it or not. See PageFair’s 2013 and 2014 reports). Insight Center.

Advertising 8

Advertising CRM Long-term Short-term 8

Harvard Business Review

NOVEMBER 13, 2013

And while most airlines now charge for baggage, in its maverick way Southwest makes the fact that it allows 2 free checked bags per passenger the centerpiece of its advertising campaign. billion worldwide for these extras in 2013. With low fares, a fun inflight experience, and an irreverent corporate attitude, what’s not to love?

Airlines 8

Airlines Price Advertising Travel 8

Harvard Business Review

JANUARY 5, 2017

Like marketers, politicians obsess over messaging (what journalists would call “content”) and a few key metrics that historically have determined success: amount of television advertising, number of “foot soldiers,” intensity of get-out-the-vote operations, and voter demographics. An advertising-based model.

Media 9

Media Advertising Fixed Costs Content 9