Harvard Business Review

MARCH 31, 2016

“Advertising is producing better results than the old method of personal solicitation,” the article reported. “Things were different once upon a time before the railroads turned farms into cities… The traveling [sales]man is a middleman and the evolution of business is gradually eliminating the middle man.”

B2B 8

B2B B2C Uncertainty Forrester 8

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. At MarketShare, we’ve seen these partnerships play out in a change in who’s sitting at the table during discussions with major brands about advanced marketing analytics technology.

Finance 11

Finance Marketing P&L ROI 11

Harvard Business Review

MAY 22, 2014

Not to feel left out, I contributed my own head scratcher: while playing a Youtube video of classical music, cartoon roaches crawled over the player, advertising extermination services. See, for example, “Data Science and Prediction” by Vasant Dhar, Communications of the ACM , December 2013.). Marketing Retail Technology'

Banking 8

Banking Engineering Loyalty Travel 8

Harvard Business Review

NOVEMBER 6, 2015

Yet ad blockers have been around almost as long as online advertising — certainly as long as we’ve had browser add-ons and extensions. But that’s what you get when you visit most advertising-supported commercial websites, whether you want it or not. See PageFair’s 2013 and 2014 reports). Insight Center.

Advertising 8

Advertising CRM Long-term Short-term 8

Harvard Business Review

JUNE 24, 2015

Second, she needed to convince local residents to sign up, usually through tailored advertising campaigns and direct appeals. Absent regulatory barriers, Google can so easily extend its search technology to new regions and countries that would-be rivals struggle to find an untapped location.

Business Model 8

Business Model Hotels Supply Chain Globalization 8

Harvard Business Review

JANUARY 5, 2017

Like marketers, politicians obsess over messaging (what journalists would call “content”) and a few key metrics that historically have determined success: amount of television advertising, number of “foot soldiers,” intensity of get-out-the-vote operations, and voter demographics. An advertising-based model.

Media 9

Media Advertising Fixed Costs Content 9