Harvard Business Review

JUNE 24, 2015

Second, she needed to convince local residents to sign up, usually through tailored advertising campaigns and direct appeals. Rocket’s competitive advantage often centers on achieving operational excellence in difficult settings (for example, in Amazon clones, getting books to customers in countries with poor infrastructure).

Business Model 8

Business Model Hotels Supply Chain Globalization 8

Harvard Business Review

NOVEMBER 6, 2015

Yet ad blockers have been around almost as long as online advertising — certainly as long as we’ve had browser add-ons and extensions. But that’s what you get when you visit most advertising-supported commercial websites, whether you want it or not. See PageFair’s 2013 and 2014 reports). Insight Center.

Advertising 8

Advertising CRM Long-term Short-term 8

Harvard Business Review

JANUARY 5, 2017

Like marketers, politicians obsess over messaging (what journalists would call “content”) and a few key metrics that historically have determined success: amount of television advertising, number of “foot soldiers,” intensity of get-out-the-vote operations, and voter demographics. An advertising-based model.

Media 9

Media Advertising Fixed Costs Content 9