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The “Four P’s” of Marketing a Law Firm Online

Strategy Driven

This is a fundamental marketing model that worked 80 years ago and will work 80 years from now, regardless of what new technology arises that changes the way we shop for and purchase goods or services. Before you commit to paying for advertising services in a market that you may or may not be able to compete in, consider the following: 1.

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Get Your Budget Ready for the Upturn

Harvard Business Review

Most budgets for 2013 were made in 2012, when the prevailing economic outlook was grim. For example, the wealth effect from rising equity and real estate prices might make premium product segments more attractive in the coming years. But here it is midyear and the signals are decidedly more positive. Increase your R&D spending.