Brand journalism 101: Tell a Better Story
Women on Business
JANUARY 9, 2013
Otherwise, be prepared to take a lot of heat from its critics who would be elated to escort “brand journalism” out of 2013 STAT. Naysayers, on the other hand, begrudge brand journalism for its diminished objectivity and advertorial tone. The real win—when done right—is an increased level of trust.
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