2013 Brand Management Development Operations 
Harvard Business Review
JULY 30, 2015
This continues a trend The Association of National Advertisers first reported in 2013. A brand manager at a Fortune 100 company expressed deep frustration to me: “We want to connect to our customers in a new way. But these companies aren’t getting rid of marketing – they’re just bringing it in-house.
Harvard Business Review
JULY 17, 2015
But as Netflix and online media channels developed, Blockbuster was no longer unique in fulfilling that purpose, and the way it fulfilled it became anachronistic. When dealing with a struggling brand, managers should ask themselves if their brand is staying true to what it was made to do.
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