Harvard Business Review

JULY 30, 2015

This continues a trend The Association of National Advertisers first reported in 2013. A brand manager at a Fortune 100 company expressed deep frustration to me: “We want to connect to our customers in a new way. But these companies aren’t getting rid of marketing – they’re just bringing it in-house.

Marketing 8

Marketing Advertising Trends Brand 8

Harvard Business Review

JULY 17, 2015

But as Netflix and online media channels developed, Blockbuster was no longer unique in fulfilling that purpose, and the way it fulfilled it became anachronistic. When dealing with a struggling brand, managers should ask themselves if their brand is staying true to what it was made to do.

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

APRIL 14, 2015

To find out which school of thought is more accurate, we looked at the value of brands and customer relationships as revealed by M&A data covering over 6,000 mergers and acquisitions worldwide between 2003 and 2013. There is a parallel development on the demand (customer) side.

Brand 8

Brand Brand Valuation Power Brand Management 8