How to Get Over Your Inaction on Big Data
Harvard Business Review
FEBRUARY 24, 2014
For instance, a 2013 Gartner survey found that 64% of enterprises were deploying or planning big data projects, up from 58% the year before. And what’s the ROI going to be, anyway? Traditional tools (business-intelligence applications, relational databases) simply can’t handle petabytes of unstructured information.
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