Design Can Drive Exceptional Returns for Shareholders
Harvard Business Review
APRIL 4, 2014
The index was constructed in the same fashion as other indexes that seek to isolate an industry sector (banking, biotech), geography (China), or size (large cap), for example. In Interbrand’s 2013 list of the World’s most valuable brands , Nike ranks 24 th , two slots up from the prior year and a 13% increase in value to $17.085 billion.
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