2013 Consensus Marketing Strategy Resistance 
Chart Your Course
APRIL 29, 2013
Effective June 2013, all employees were required to work in the office. said, “A genuine leader is not a searcher for consensus, but a molder of consensus.”. Whenever changes are made at work- an employee is given a new task or a new way to do a current task- there will be resistance. This past February Yahoo!’s
Harvard Business Review
APRIL 19, 2017
This shift is undermining the liberal “Washington Consensus” that has guided policy making since the 1990s. Market strategies are not enough; business leaders also need nonmarket strategies. They need to work with social and political imperatives, rather than inviting resistance. What will this entail?
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