2013 COO Leadership Operations 
Harvard Business Review
AUGUST 5, 2014
McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.
Harvard Business Review
MARCH 23, 2016
In the 2013 report of the same population, 82% of workers around the world did not trust their bosses to tell the truth. At several financial services firms , for example, business units whose employees reported speaking up more had significantly better financial and operational results than others.” This has real costs.
Expert insights. Personalized for you.
11 
Let's personalize your content