2013 Cost of Capital Development Present Value 
Harvard Business Review
NOVEMBER 25, 2013
Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). Together with the CFO, the CMO must develop a set of objectives that directly deliver on financial objectives and business goals.
Harvard Business Review
APRIL 2, 2014
Campbell’s work has also made liberal use of the analytic tools developed by Hansen. You know, the future value of money, the present value of money — money today is worth more than in the future because you can invest it and get interest. And that’s what these guys [the 2013 Nobel winners] did.
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