2013 Course Kaplan Marketing 
LDRLB
JANUARY 14, 2013
2013 represents a great opportunity to leapfrog our mental models and innovate our way to breakthroughs for ourselves, our teams, our organizations and, of course, our customers. And in today’s 2013 environment, uncertainty has never been greater. What do we know deep down to be true that data can’t tell us?
Harvard Business Review
DECEMBER 6, 2013
Journal writer Dennis Berman begins by citing Kellogg CEO John Bryant, the respected head of a well-run company, who was describing one of its “innovations” for 2013. Organizations that do something genuinely creative, he says, are “market makers”—they create a one-of-a-kind presence, a unique offering, unlike what anyone else can do.
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