Harvard Business Review

MARCH 28, 2014

billion IPO valuation in 2013) can be attributed to its continued focus on that target. Using brand personality in this way is not simply about developing creative communications; it’s about infusing every aspect of your operations with your unique character. They chart their own course and invite the world to navigate around them.

Brand 9

Brand IPO Marketing Strategy Airlines 9

Harvard Business Review

JUNE 23, 2015

of course). Machine Shop began to offer its grassroots marketing services to other bands, film studios, TV networks, and brands. But by 2013, Linkin Park and Machine Shop had to address the fact that digital music (first downloads and then streaming) had changed the business dramatically. Photo by Lorenzo Errico.

Business Model 8

Business Model Merchandising Restructuring Fashion 8

Harvard Business Review

SEPTEMBER 10, 2015

Only a handful of so-called unicorns — companies that have achieved a valuation of over $1 billion in the last 10 years — come from Israel, and only one Israeli firm, Teva, ranks in the world’s 500 largest companies by market capitalization. billion in 2013. But is all of that changing? billion, compared to just $1.2

Venture Capitalist 8

Venture Capitalist Entrepreneur Marketing IPO 8