Invest in Proprietary Data for Competitive Advantage
Harvard Business Review
MARCH 28, 2013
The key lies in developing and exploiting "proprietary data" — data that you and you alone possess. Only you have the specific transaction, "John Smith bought peas, bread, and grape nehi at 9:27 AM on March 11, 2013," and the tens of thousands like it each day! But don't avoid this avenue on that score alone.
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