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5 Pitfalls of Marketing Waterfalls

Strategy Driven

The waterfall methodology was a classic approach used for software development. In 2013, the Marketing Sherpa B2B Analytics Study revealed that 63% do nothing or occasionally leverage data to gain any insight. 7 Keys to Executing a Successful Business Rebrand. Relate Articles: The Secret of Lousy Service and How to Fix It.

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Don't Abandon Crowdfunding -- Manage It

Harvard Business Review

From my experience investing in emerging start-ups (I'm invested in 60 right now) and launching my share of both failures (4) and highly successful (3) companies, I can attest that Mr. Isenberg is perfectly correct in his assertion that it's dangerous to expect crowdfunding of equities to work the same way crowdfunded donations do.

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What to Know About Doing Business in Iran

Harvard Business Review

Within weeks there was $50 billion in business deals involving foreign companies, including the Airbus agreement (worth $25 billion) to sell 118 planes, and Italy’s state rail company’s $5 billion pact to develop the local rail network. However, oil prices have dropped more than 60% since the interim nuclear deal in November 2013.