5 Pitfalls of Marketing Waterfalls
Strategy Driven
JUNE 5, 2014
The waterfall methodology was a classic approach used for software development. In 2013, the Marketing Sherpa B2B Analytics Study revealed that 63% do nothing or occasionally leverage data to gain any insight. 7 Keys to Executing a Successful Business Rebrand. Relate Articles: The Secret of Lousy Service and How to Fix It.
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