The Horizons Tracker

APRIL 28, 2022

It’s perhaps no surprise, therefore, that data from Rice University shows that market power today is more concentrated in the hands of a relatively small number of incumbents than ever before. It runs the risk that startups targeting niche problems get crowded out in favor of those forced to chase mass market problems.

Entrepreneur 96

Entrepreneur Venture Capitalist Mass Marketing Globalization 96

Harvard Business Review

FEBRUARY 27, 2013

Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center are at TED 2013. In the spirit of TED 2013, here are 10 amazing TED Talks that have helped me think differently about what business can be, how to be a better leader, and how to become a better global citizen. It's happening right now.

Godin 8

Godin Open-book Mass Marketing Creativity 8

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market).

Mass Marketing 8

Mass Marketing Transportation Depreciation Short-term 8