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The Mainstreaming of Augmented Reality: A Brief History

Harvard Business Review

The launch of Pokémon Go this summer was a huge success—both for the gaming industry and for Augmented Reality (AR). But it is just as important to ask: What has contributed to AR’s increasing success? This growing presence of AR results from a long trajectory of development that has been full of hits and misses.

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What to Know About Doing Business in Iran

Harvard Business Review

Compared to most oil-rich countries in the Middle East, Iran has a diversified economy, its tourism sector is on the verge of a major windfall, and threats to its political stability are in decline. However, oil prices have dropped more than 60% since the interim nuclear deal in November 2013. sanctions and a fragile economy.

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Why Your Customers Hate You and How to Fix It

Skip Prichard

Most companies—especially the 75 percent of all US companies with less than $1 million in annual revenues—will never be able to invest enough into research and development to deliver a revolutionary innovation based on technology, except through dumb luck. If you do, you’ll have an excellent chance for success. And nobody wants that.

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