The Mainstreaming of Augmented Reality: A Brief History
Harvard Business Review
OCTOBER 4, 2016
The launch of Pokémon Go this summer was a huge success—both for the gaming industry and for Augmented Reality (AR). But it is just as important to ask: What has contributed to AR’s increasing success? This growing presence of AR results from a long trajectory of development that has been full of hits and misses.
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