From OK To Extraordinary: How To Find The Elusive “It”

Terry Starbucker

We had an interesting discussion about the business, its prospects, the market – all the usual “pitch” stuff that gets hashed over hundreds of times. There were no numbers, no statistics, no bullet points, and no exit strategies.

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Avoiding the Soft "Yes"

Harvard Business Review

The project team had spent the past six months designing a new strategy to accelerate growth in a critical emerging market for a multibillion-dollar multinational. The last page of the 50-page document concluded the compelling story with a small request — four dedicated individuals for six months and $250,000 to conduct an in-market pilot. Consider creating an exit strategy in case things don''t go according to plan.